Creative & Brand Strategist specialising in telling distinctive stories for digital first, purpose-driven brands.


Projects

1. From Nature’s Hands To Yours
2. Gift Joy. Gift Calm. Gift Craft.
   
3. Makers Market
   
4. Dreamscape
   
5. Womanhood
   
6. Game, Set, Stitch
   
7. Sister Supporter
   
8. Wool and the Gang
   
9. One Million Skeins a Day
10. The One Wool 

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From Nature’s Hands to Yours  Creative Direction, Executive Producer
Video: Rich Luxton  
Launch campaign for DMC's new naturally dyed thread, the first of its kind to be launched into the global mass market. Working with Art Director Benjamin Schwab, the overarching concept for the campaign was circularity. Across a studio shoot and lifestyle video, this project was all about communicating the infinite journey of transformation. Photography by Lily Brown,