Creative & Brand Strategist specialising in telling distinctive stories for digital first, purpose-driven brands.


Projects

1. From Nature’s Hands To Yours
2. Gift Joy. Gift Calm. Gift Craft.
   
3. Makers Market
   
4. Dreamscape
   
5. Womanhood
   
6. Game, Set, Stitch
   
7. Sister Supporter
   
8. Wool and the Gang
   
9. One Million Skeins a Day
10. The One Wool 

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The One Wool  Creative Direction, Creative Production
Photographer: Lily Brown  
Campaign and launch strategy in collaboration with Art Director Ben Schwab for Wool and the Gang's new 100% wool, The One Wool. Part of a strategic initiative to effectively create a diffusion line of staple yarns, this pilot campaign will set the direction for all future launches. Shooting stills on medium format film and video on Super 8, we used the casting and styling to create a timeless campaign.