Creative & Brand Strategist specialising in telling distinctive stories for digital first, purpose-driven brands.


Projects

1. From Nature’s Hands To Yours
2. Gift Joy. Gift Calm. Gift Craft.
   
3. Makers Market
   
4. Dreamscape
   
5. Womanhood
   
6. Game, Set, Stitch
   
7. Sister Supporter
   
8. Wool and the Gang
   
9. One Million Skeins a Day
10. The One Wool 

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Gift Joy. Gift Calm. Gift Craft.  Creative Direction
Video: Rich Luxton  
A digital and OOH gifting campaign for Wool and the Gang. Working with Art Director Ben Schwab, we used casting as the core of the creative. Using a mixture of agency and street cast talent, we selected a mix of unique creatives who were each at different stages of their crafting journey. By showing the range of emotions people feel whilst they make, we aimed to communicate that when you gift a craft kit, you're gifting so much more than a product. In the words of WATG and Britney, we were born to make you happy. Photography by Lily Brown.