Creative & Brand Strategist specialising in telling distinctive stories for digital first, purpose-driven brands.


Projects

1. From Nature’s Hands To Yours
2. Gift Joy. Gift Calm. Gift Craft.
   
3. Makers Market
   
4. Dreamscape
   
5. Womanhood
   
6. Game, Set, Stitch
   
7. Sister Supporter
   
8. Wool and the Gang
   
9. One Million Skeins a Day
10. The One Wool 

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One Million Skeins a Day  Creative Concept, Executive Producer
Video: Sliced Studio   
Heritage brand DMC has been producing the world’s best embroidery thread sinze 1746, but they had never sold direct to consumer. Tasked with the content strategy and creative direction for the new DMC.com, and working closely with Art Director Benjamin Schwab, we created films at the brand’s original factory in France, captured the products in an editorial setting and created lifestyle content demonstrating the joys of a creative lifestyle.

The DMC full brand story film is available to watch here: https://www.dmc.com/GB/en-GB/about-us