Creative & Brand Strategist specialising in telling distinctive stories for digital first, purpose-driven brands.


Projects

1. From Nature’s Hands To Yours
2. Gift Joy. Gift Calm. Gift Craft.
   
3. Makers Market
   
4. Dreamscape
   
5. Womanhood
   
6. Game, Set, Stitch
   
7. Sister Supporter
   
8. Wool and the Gang
   
9. One Million Skeins a Day
10. The One Wool 

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Makers Market  Creative Direction, Brand Strategy
Photographer: Lilly Brown  
A product collaboration with four up and coming knitwear designers for DIY fashion brand Wool and the Gang (WATG). Tasked with reinforcing WATG's community–centric positioning, the Makers Market was born to provide their "Gang" with unique designs from creators they loved whilst allowing WATG to access the digital capital of these knitters.